Tuesday, June 14, 2016
Saturday, May 14, 2016
Tuesday, May 3, 2016
Kam se kam, I could pester and convince Big B into THIS.
Later in my career as a PR, I got to meet Mr Kumar's son Puru Raaj Kumar a couple of times. Must say, both father and son have been unique in their own ways. Charming and impressionable.
Thursday, January 7, 2016
"A true-blue spin doctor uses tactics that can never have others pointing fingers at him, and also, where he is legally safeguarded. The fun of guerrilla tactics in PR, is the other person not knowing when the opponent would come, how he would come, in what disguise he would come, where he would come from, which media (Print, TV, Net, Radio, Mobile Space, industry gossip, Social Media) he would use, what he would do via the media and where he would disappear after his act. That's real stealth." -Dale Bhagwagar #guerrillaPR
Sunday, August 2, 2015
A degree from London...
Making me proud...
And then... suddenly...
For her friends, Friendship Day will never be the same again...
A life of learning and achievement...
Saturday, July 4, 2015
Do any of the cars have a mechanism to check the last-driven speed?
Are you pointing fingers at Hema Malini's driver just because he was driving a celebrity?
Just because her car was a Merc, does it make it more responsible than an Alto?
If the Alto driver files an FIR first, does it make him innocent?
All this is not to underestimate the sad loss of an innocent life. An accident is always saddening.
But isn't the way our media handles such issues related to celebrities, questionable? Doesn't it try to behave like private detectives, Police, moral Police and even a Judge? Doesn't it do a 'trial by media' and pass TRP-centric verdicts even before Police can investigate or a Court can sit to judge?
Is this behaviour of our Media, fair on the delicate image and easily dentable brand of a celebrity? #HemaMaliniCarAccident
Images Courtesy: Internet
Wednesday, July 1, 2015
Traditional PR tactics are phasing out, and making way for professional handling of crisis management on web and mobile space, even if it requires guerilla tactics.
Contemporary PRs need to understand this, adapt and adjust... and real quickly. It's a new mindset taking over the industry; demanding a paradigm shift from publicity professionals.
Monday, January 20, 2014
the Stamp newsletter
Sunday, January 19, 2014
Public Relations on a roll
Tuesday, September 8, 2009
Networking is a daily commitment…
For a PR specialist, networking is a daily commitment, not a monthly ritual. There are loads of newspapers, channels, websites and radio stations to cater to. I have a total mailing list of 2,500 journalists across
It’s all about control
I’m often asked how much control a publicist exercises in what the journalists and public hear. Let me tell you point blank, if you are co-operative with your PR, it’s almost ninety percent control. Today, PRs decide where to break exclusive stories, what angles and news pegs to highlight, what pictures to give out and who they want to patronise for exclusive news breaks.
A PR trick
On so many occasions, I have broken huge stories on foreign websites catering to NRIs and created extensive impact by spreading the web links, and also through newswire services on the net. Then, I have got the same story picked up by our national television channels, who have given it more importance, just because of its international web presence. This is only one little PR trick. But three years ago, this strategy would have been considered professional harakiri, as then, not many valued the impact of the internet, or trusted its content’s credibility.
Understanding the ‘person’ behind the ‘actor’
As Bollywood goes global, I foresee the ascent of international PR firms in our market. But like that of star secretaries (Rikku Rakesh Nath continues to be a success, inspite of several so-called ‘celeb-management’ firms having cropped up); PR too is a personalised job. A ‘client servicing’ rep from a corporate agency cannot understand the moods, ambitions, insecurities and temperaments of our Bollywood stars. But a personal and dedicated independent PR or agency can. So the independent (read indigenous) PRs and the relatively smaller agencies are going to have a better grip on the industry’s propaganda needs, as they also bring in the element of trust, faith and secrecy in their dealings and day to day workings. Any celebrity definitely needs this kind of security and discretion, which the big agencies mostly lack in.
Ram Gopal Varma is a wise man
Talking about changing times, one can’t ignore the trend of blogging. I feel, blogging is a good and creative habit for many, BUT NOT FOR BIG STARS. For them, it could turn a PR blunder in the long run. See, in today’s times, there is already an overflow of information and news from all quarters. If you are not a celebrity, not many are interested to read what you update on a daily basis. If you are Amitabh Bachchan, you end up making your daily comments and feelings ‘commonplace’, and can even face the risk of diluting the all-important ‘aura’ because of it. Celebrity blogging will be the in thing for a few more years, and then its shine will begin to diminish. Though, it will continue to have a lot of scope for film promotion, for consolidating the branding of film-makers (Ram Gopal Varma is a wise man to have understood this soon), product or company promotion, and for teaching. As of now, these areas haven’t been properly explored by bloggers.